Hawaiian Tropic is an American brand of sun care products that provides sunscreens, tanning oils, and after-sun care, and it is currently a brand in the portfolio of Edgewell Personal Care.

Brand Profile

Purpose:
For over 50 years, the brand has been creating sun care products inspired by the beauty of Hawaii to nourish and protect skin, helping consumers embrace a sun-drenched, relaxed lifestyle.

Products:
Hawaiian Tropic offers a wide range of sun care products, including sunscreens with various SPF levels, dark tanning oils, after-sun lotions, and self-tanning products. Many of their products are formulated with skin-nourishing antioxidants and exotic botanicals like coconut oil, mango, and guava, and feature signature tropical scents.

Ownership:
The brand was founded in 1969 by Ron Rice and was acquired by Playtex Products in 2007. It eventually became part of Edgewell Personal Care when that company was spun off from Energizer Holdings.

Values:
Hawaiian Tropic products are PETA-certified cruelty-free, and the company has committed to making its products free from oxybenzone and octinoxate.