Hansaplast is a globally trusted brand for wound care, foot care, and pain relief products. It is the leading healthcare brand of Beiersdorf AG, a major international skin care company based in Hamburg, Germany.

Company Overview

Parent Company:
Hansaplast is a core part of the Healthcare business segment of Beiersdorf AG, which also owns other well-known brands like NIVEA, Eucerin, and La Prairie.

Market Position:
The brand is a market leader in wound plasters and related products in Germany and 17 other countries worldwide. Its products are sold under the brand names Hansaplast, Elastoplast, and Curitas in over 65 countries.

Product Range:
While best known for plasters and wound dressings, the product assortment has expanded significantly over its history. The range now includes over 200 products offering solutions for:
– Wound cleansing and healing (plasters, wound sprays, ointments).
– Foot problems (blister plasters, corn plasters, anti-callus creams).
– Sports injuries (bandages, joint support) and muscular pain relief (heat therapy plasters, cooling gels).

Innovation and History:
The brand was launched by Beiersdorf in 1922, building upon the original plaster patent from 1882. Hansaplast has a long history of innovation, including the first water-resistant plasters (1953), hypoallergenic options (1968), and modern products incorporating bacteria-shield technology and hydrocolloid for moist wound healing.

Mission:
Hansaplast’s mission is to help consumers manage small injuries and inconveniences, enabling them to continue their active everyday lives without worry.