Hairgum is a French brand of professional hair and beard products, primarily known as the pioneer in reintroducing hair pomades to the French market in 1989. The company is owned and manufactured by Laboratoire Ariland, which is located in the Rhône-Alpes region of France.
Founded:
1989.
Parent Company:
Laboratoire Ariland.
Headquarters:
Vedenes, Provence-Alpes-Cote d’Azur, France.
Target Audience:
Originally intended for hair professionals and barbershops, their products are also sold to end consumers.
Signature Product:
The iconic hair pomade, housed in small, retro-designed metal tins featuring an airplane logo, which has become a recognizable symbol of the brand.
Product Range:
A wide assortment of styling products including waxes, gels, sprays, creams, and a comprehensive barbering line (beard oils, shaving creams, mustache wax, etc.), as well as semi-permanent hair colorations.
Values & Philosophy:
The brand emphasizes French production, authenticity, quality, and a commitment to environmental respect. Many products, particularly in their “Origines” collection, are made with natural or organic ingredients (like essential oils, beeswax, and plant extracts), are Cosmos-certified by Ecocert, and come in recyclable packaging.
Design Influence:
The brand’s aesthetic is heavily inspired by the vintage style of the 1950s and 1960s aviation world, which is reflected in their packaging and overall identity.
Hairgum is dedicated to innovation and providing qualitative products with original textures and fragrances, maintaining a strong identity in the professional hairstyling market. They also engage with the barbering community, having opened their first Hairgum Barber salon in 2016.