Guy Laroche is a renowned French fashion house and company that specializes in luxury apparel, fragrances, and accessories for men and women. Founded in Paris in 1957 by the designer Guy Laroche, the brand is known for its timeless elegance, sophisticated tailoring, and modern, practical designs.

Company Overview

Founded:
1957 by Guy Laroche.

Headquarters:
Paris, France.

Ownership:
The company was acquired by the Hong Kong-based YGM Trading Ltd. in 2004. Its fragrance division operates in collaboration with L’Oréal.

Core Philosophy:
To liberate women’s fashion from constrictive styles, offering elegant yet comfortable and practical clothing, which was a revolutionary approach at the time.

Industry Recognition:
Guy Laroche received the Légion d’Honneur from the French government in 1987 and several prestigious fashion awards, including the Golden Thimble.

Product Lines

The Guy Laroche brand has expanded significantly from its haute couture beginnings to a wide range of products available globally through licensing deals.

Fashion:
The company offers both women’s and men’s ready-to-wear apparel, known for its form-fitting cuts, clean lines, and attention to detail.

Fragrances:
A highly successful part of the business, it launched iconic perfumes such as Fidji (women’s, 1966) and the best-selling Drakkar Noir (men’s, 1982).

Accessories:
The brand also provides a diverse range of accessories, including watches, eyewear, leather goods, scarves, and home fashion products.

The Guy Laroche house continues to operate under the direction of successive creative directors, maintaining its legacy of blending classic tailoring with a modern sensibility