The brand is part of the portfolio of Combe Incorporated, a US-based manufacturer of personal care products. In various markets, Combe partners among others with regional distributor Varma S.L.

Combe Incorporated is a privately-held, family-owned American company that manufactures and markets “personal personal care products” that address specific, often private, consumer needs. The company was founded in 1949 by Ivan D. Combe and is headquartered in White Plains, New York.

Company Overview

Status:
Privately held by the Combe family across three generations.

Headquarters:
White Plains, New York, U.S.

Mission:
To identify and solve “unmet needs” in the personal care, beauty, and healthcare space that larger corporations often overlook.

Operations:
Combe maintains in-house research & innovation (R&I) labs, consumer testing facilities, and US-based manufacturing plants to control product quality. They also partner with international distributors like Varma S.L. for global reach.

Global Presence:
Products are distributed in over 60 countries, with approximately one-third of revenues generated outside the U.S. and Canada.
Core Brands

Combe’s portfolio focuses on market-leading brands in niche categories:

Just For Men:
The world’s leading men’s hair color product line, including the Grecian 2000 (also known as Grecian Formula) and Control GX gradual gray-reducing lines.

Vagisil:
A leading global brand in women’s intimate health, offering solutions for itch, dryness, and irritation.

Sea-Bond:
A popular alternative to traditional denture pastes, offering secure adhesive seals.

Astroglide:
Acquired in 2023, this is the #2 personal lubricant brand in the U.S..

Other brands:
Include men’s grooming products like Aqua Velva, Lectric Shave, and Brylcreem in the U.S. and Canada markets.

History & Innovation
Combe has a history of pioneering product categories. Its first major success was Clearasil acne medication, introduced in the 1950s (though later sold to another company). The company prides itself on an entrepreneurial spirit, developing innovative solutions like the patented Control GX shampoo that gradually reduces gray hair with every wash.