GOSH is a Danish, family-owned beauty brand specializing in the production and distribution of cosmetics, fragrances, hair care, skin care, and body care products. It is known for its high-quality, on-trend products, commitment to sustainability, and affordable prices.
Founded:
The company was established in 1945 as a pharmaceutical company by Einer Tjellesen in Denmark and quickly transitioned into the cosmetics industry, launching its first GOSH product in 1979.
Ownership & Operations:
GOSH Copenhagen remains a family-owned business, with all product development, production, and distribution primarily based in their facilities in Denmark.
Global Reach:
The brand’s products are sold in over 80 countries worldwide, with a strong presence in international markets that exceeds its domestic Danish market.
Brand Philosophy:
The company emphasizes creativity, innovation, and product excellence. They stay up-to-date with the latest beauty and fashion trends to offer modern, dynamic products while ensuring they meet high-quality standards.
Product and Brand Values
GOSH Copenhagen has made significant strides in environmental and health-conscious beauty standards, ensuring “beauty without compromise”.
Vegan & Cruelty-Free:
The company is dedicated to animal welfare, with over 70% of its assortment being vegan and a goal for all new products to be vegan. They avoid animal-derived ingredients in development.
Allergy-Certified & Fragrance-Free:
In response to demand for gentle products, GOSH began certifying its products with the “Allergy Certified” logo. More than 80% of their cosmetics are perfume-free, making them suitable for sensitive skin.
Sustainability:
Production in their Danish facility is CO2 neutral. They focus on using caring ingredients, reducing resource consumption, and recycling materials to foster a more sustainable beauty industry.
GOSH Copenhagen also produces private label products for other brands
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