GLAM OF SWEDEN is a Swedish, family-owned beauty company that challenges traditional makeup sales with a unique “Pick & Mix” concept. They focus on offering high-quality products at competitive prices and strategically place them in everyday grocery retail environments for easy access.

Company Profile

Origin:
Founded in 2014, the company is based in Tomelilla, Skåne, Sweden.

Concept:
The core idea is “beauty smartness”—providing a wide range of products (eyeshadows, mascaras, foundations, skincare, tools, etc.) that customers can select individually to create their own personalized combinations.

Product Philosophy:
They aim to be inspiring, simple, and immediate for their customers. All products are manufactured according to EU standards and are not tested on animals.

Availability:
Beyond their online presence, the brand is available in about 10 international export markets, with products found in supermarkets and major retail chains.

Key Features

Accessibility:
By locating their displays in grocery stores, they make makeup a simple, integrated part of a customer’s regular shopping routine.

Innovation:
The company describes itself as fast and responsive, capable of turning new ideas from sketches into reality quickly through collaborations with leading producers in China.

Product Range:
Their extensive product line includes a variety of makeup for face, eyes, and lips, as well as skincare items like face masks and accessories.