Glade is a well-known American brand of household air fresheners that has been around since 1956. The brand is a worldwide entity and is wholly owned by the private, family-owned company S. C. Johnson & Son.

Company Overview

Parent Company:
S. C. Johnson & Son, a global manufacturer of household cleaning, hygiene, and consumer products.

Industry:
Household consumer goods, specifically home fragrance and air care.

Mission:
To help people enhance their everyday life with the power of scent by crafting high-quality fragrances and products.

Key Products:
The brand offers a diverse range of products, including automatic sprays, scented candles, PlugIns® scented oils, wax melts, and traditional aerosol air fresheners.

Global Reach:
The brand is available worldwide, known as Glade in many markets, but also previously or currently as “Brise” or “Gleid” in others like Germany, France, and the Netherlands.

Commitments and Practices
S. C. Johnson & Son emphasizes transparency and responsibility in its product development for the Glade brand.

Ingredient Transparency:
The company was a pioneer in providing product-specific transparency, disclosing 99.99% of its fragrance ingredients to consumers on its WhatsInsideSCJohnson.com website.

Safety Standards:
Fragrances are formulated following strict IFRA (International Fragrance Association) guidelines and infused with essential oils. Products are made without parabens, phthalates, nitro musks, and formaldehydes.

Environmental Responsibility:
Glade is committed to reducing its environmental impact by offering refillable product options and using recycled and recyclable packaging whenever possible.