The Girlz Only hair care brand is a UK-origin company that primarily manufactures and distributes a range of dry shampoos designed to instantly refresh hair between washes. The products are known for their effectiveness in absorbing excess oil without needing water and are manufactured for AFB Plc (Alfred Franks & Bartlett Plc), a health and beauty product company.
Brand Focus and Philosophy
Core Purpose:
The brand’s main selling point is providing a quick, convenient, and effective way to refresh hair, adding body and texture when there is no time for a full wash.
Market Position:
The brand operates in the “middle market” and is positioned as an economical yet high-quality alternative to more expensive brands.
Global Reach:
While manufactured in the UK, Girlz Only products are sold in over 40 countries worldwide.
Product Features
Formulation:
Products use innovative, lightweight formulas that absorb excess oil and grime at the roots without leaving visible white residue, even on dark hair types. Many variants are paraben-free and some are soap-free.
Variety:
The line includes several different dry shampoos tailored to specific hair needs:
Nude No Residue:
A transparent formula suitable for all hair colors.
For Blondes/Brunettes:
Gently colored options designed to camouflage root regrowth and blend with specific hair colors.
Party Nights/Dazzling Volume:
Variants with different scents and promises of extra volume or a fruity fragrance.
Special Ingredients:
Some products are formulated with ingredients like argan oil for added moisture and smoothness or hydrolyzed keratin to condition hair.
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