ghd (Good Hair Day) is a British manufacturer of high-end professional hair styling tools and products, renowned for popularizing the ceramic hair straightener. The company, which operates as a subsidiary of the Wella Company (majority-owned by KKR), is a global leader in the premium hair appliances market.

Company Overview

Founded:
ghd was established in January 2001 in Bradford, UK, by three hairdressing professionals: Martin Penny, Gary Douglas, and Robert Powls.

Headquarters:
The company is headquartered in Leeds, England, with commercial operations and a dedicated research and development lab in Cambridge focused on the “science of hair”.

Ownership:
ghd was acquired by the beauty giant Coty Inc. in 2016 for approximately £420 million. In 2020, Coty sold a majority stake in its hair brands division (including ghd and Wella) to the investment firm KKR, with Coty retaining a minority stake.

Mission:
ghd’s stated purpose is to “empower all women to look and feel beautiful so they can fulfil their every ambition,” rooted in the belief that beauty fuels ambition.
Products and Market Position
ghd is a leader in the professional hair styling market, with products used in over 45,000 salons and sold in more than 30 countries worldwide.

Flagship Products:
The company gained prominence with its ceramic hair straighteners (stylers), which became a “must-have” accessory through organic growth and celebrity endorsements.

Product Range:
The portfolio has expanded to a multi-category range that includes:
Hair straighteners (stylers) like the platinum+ and chronos models.
Hair dryers (e.g., the Helios and Aura models).
Curling wands and irons (the Curve series).
Hot brushes and related hair styling accessories and protective serums.

Innovation:
A core focus is innovation and technology, particularly maintaining the optimal styling temperature of 185°C to style hair without causing damage. Their Duet Style hot air styler is noted for its energy efficiency and ability to transform hair from wet to styled.
Corporate Responsibility
ghd has a strong history of social initiatives, notably raising over £2.5 million for breast cancer research through annual limited-edition pink product collections.