Frosch is an ecological brand of cleaning and care products manufactured by the German, family-owned company Werner & Mertz GmbH. The brand is known as an “eco-pioneer,” having been on the market since 1986.
Company Profile

Parent Company:
Werner & Mertz GmbH, a family-owned business founded in Mainz, Germany, in 1867, and currently led by the fifth generation.

Mission:
To offer the best possible combination of high cleaning performance with maximum environmental and human life protection, making a sustainable lifestyle accessible to the majority.

Product Philosophy:
Frosch products rely on plant-based, renewable ingredients, using household remedies like vinegar, lemon, and bicarbonate of soda to ensure high efficacy while remaining quickly and completely biodegradable. They consistently avoid aggressive or unsafe ingredients such as phosphates.

Packaging:
A core tenet of their sustainability commitment is the use of 100% recycled and 100% recyclable plastic for their bottles and pouches, supporting a functioning circular economy.

Certifications:
The brand and its manufacturing processes adhere to high-level certifications, including the European Union’s EMAS (Eco-Management and Audit Scheme) environmental validation, which requires continuous improvement in environmental protection and resource conservation.

Product Range:
The brand offers over 80 products, covering a wide range of household needs, including universal cleaners, laundry detergents, dishwashing liquids, glass cleaners, and personal care items like hand soaps and shower gels.