FOREO is a Swedish beauty-tech company that specializes in creating innovative, high-end skincare and oral care devices. Founded in Stockholm in 2013 by inventor Filip Sedic, the brand’s mission is to make self-care simple, effective, and accessible for everyone by combining cutting-edge technology with sleek Swedish design.

Industry Disruptor:
FOREO is a significant player in the redefined beauty-tech industry, known for breaking traditional beauty standards and challenging established ways of doing things.

Signature Products:
The company is best known for its iconic, best-selling LUNA facial cleansing brushes and the ISSA line of silicone sonic toothbrushes. Its product portfolio has expanded to include the UFO smart masking device, the BEAR microcurrent facial toning device, and the FAQ anti-aging line, many of which are app-enabled and FDA-cleared.

Innovation and Technology:
A core principle of FOREO is continuous innovation, developing proprietary technologies like T-Sonic pulsations, microcurrent, and their patented Anti-Shock System. The products are designed for durability, with some devices lasting up to a year on a single charge.

Global Presence:
FOREO has grown rapidly from two employees to over 3,000 staff in over 20 international offices, serving millions of customers in more than 80 countries.

Values:
The company emphasizes individuality, diversity, inclusiveness, and a commitment to positive social and ecological impact. The name FOREO itself comes from “FOR EveryOne”.