Fluocaril is an oral care brand that specializes in anti-cavity products and is currently owned by the global consumer goods company Unilever.

Brand Overview

Origin:
Fluocaril was created in 1946 by French pharmacist Daniel Carlier, who discovered the positive effects of fluoride on oral hygiene.

Ownership:
The brand was part of Procter & Gamble’s portfolio until 2019, when Unilever acquired it to strengthen its oral care position in the French and Spanish pharmacy channels.

Focus:
The brand is well-known for its “bi-fluorinated” formula, which combines two types of fluoride (sodium fluoride and sodium monofluorophosphate) for immediate and long-lasting protection against tooth decay and enamel strengthening.

Product Range:
Fluocaril offers a complete range of dental hygiene products, including various toothpastes (for sensitive teeth, whitening, gum issues, and children), mouthwashes, toothbrushes, and oral sprays.

Market Position:
It is primarily sold through pharmacies and parapharmacies, mainly in France and Spain, and is widely endorsed and recommended by health professionals and dentists.