FLOÏD is a legendary brand with roots in Barcelona, Spain since 1932, now owned by the Martelli family in Italy (which also owns Proraso), known for its authentic, high-quality men’s grooming products that combine tradition with efficacy.

History & Philosophy

Foundation:
FLOÏD was established in Barcelona, Spain, in 1932 by J.B. Cendrós, a barbershop owner who sought to create the perfect post-shave product.

Philosophy:
The brand focuses exclusively on products for men, emphasizing four core pillars: character, authenticity, originality, and elegance. It aims to provide a sensorial and pleasurable grooming experience rooted in classic barbershop heritage.

Ownership:
The brand is currently owned by the Martelli family in Florence, Italy, a move which has preserved its commitment to quality and tradition alongside other prestigious grooming brands like Proraso and Marvis.

Heritage:
FLOÏD products are widely used in traditional Spanish and Italian barbershops and have earned a loyal following across generations in Europe and worldwide.
Product Range

FLOÏD offers a comprehensive range of personal care and shaving solutions, formulated with high-quality ingredients to deliver effective results and skin care. The product line includes:

Aftershaves & Lotions:
The iconic aftershaves, such as Floïd The Genuine and Floïd Mentolado Vigoroso, are known for their instantly refreshing, cooling, and toning effects that reduce razor burn and irritation. The Genuine scent features hints of orange, mint, cardamom, cedar, patchouli, and sandalwood.

Shaving Products:
This includes items like shaving gels and oils designed to prepare the skin for a smooth, close shave.

Hair Care:
The brand also produces hair tonics and styling products.

Bath & Body:
The range extends to bath soaps, body washes, and deodorants, often available in signature scents like Vetyver Splash and Citrus Spectre.

The products are known for their distinctive bottles and signature, masculine scents that evoke the classic barbershop experience.