Ferrari N.V. is an iconic Italian luxury sports car manufacturer renowned globally for its exclusive high-performance vehicles and unparalleled racing heritage, particularly in Formula One.

Founded by Enzo Ferrari in 1939 in Maranello, Italy, the company initially began as a racing team, Scuderia Ferrari, before producing its first road cars in 1947 to fund its motorsport ambitions. Today, Ferrari’s operations extend beyond automotive manufacturing to include:

Design, Engineering, and Sale of Luxury Cars:
The core business involves creating a limited number of supercars, grand tourers, and one-off models that are unique in their design, technology, and driving pleasure.

Motorsport:
As the only team to have competed in every Formula One World Championship since its inception, Scuderia Ferrari is the most successful and longest-standing team in the sport’s history.

Brand and Lifestyle Merchandising:
The company licenses its powerful brand and “Prancing Horse” symbol for various luxury and lifestyle goods, including clothing, accessories, and a dedicated fashion collection.

Hospitality and Experiences:
Ferrari operates two museums in Italy (Museo Ferrari Maranello and the Museo Enzo Ferrari Modena), a restaurant, and has licensed the development of theme parks in Abu Dhabi and Spain.

After-Sales Services:
It provides extensive after-sales, repair, maintenance, and restoration services, ensuring a complete ownership experience.

The company maintains an image of exclusivity by intentionally limiting production below customer demand and implementing strict brand management guidelines. This strategy, along with its rich history of innovation and success on the track, has cemented Ferrari as one of the world’s most valuable and strongest luxury brands.