Febreze is an American brand of household odor eliminators and air fresheners manufactured by the multinational consumer goods corporation Procter & Gamble (P&G).

Company Structure & History

Parent Company:
Febreze is a key brand within P&G’s extensive portfolio, specifically under its Fabric & Home Care division, which is the largest revenue-generating segment of P&G’s business.

Founding:
Febreze was first introduced in test markets in March 1996 and rolled out nationally in the United States in June 1998.

Global Reach:
The brand is sold worldwide across North America, South America, Europe, Africa, Asia, Australia, and New Zealand. In many non-English speaking countries, the products are sold under the brand name Ambi Pur.

Success:
Febreze is a major success for P&G, having generated over one billion dollars in revenue worldwide by 2010 and continuing to be a high-growth brand as of 2025.

Products and Technology

Febreze products are designed to neutralize and eliminate odors at the molecular level rather than just masking them. The core technology utilizes a plant-derived molecule called beta-cyclodextrin, which is a donut-shaped carbohydrate that binds with and traps odor molecules.

The brand has expanded its product line significantly since its initial fabric refresher spray launch:
– Fabric Refreshers (including sanitizing and pet-specific options)
– Air Mists/Sprays
– Plug-in Oil Diffusers (Febreze Plug with Fade Defy Technology)
– Scented Candles
– Automotive Air Fresheners (Car Vent Clips)
– Small Space Air Fresheners
– Bathroom-specific odor eliminators

The company emphasizes safety standards and ingredient transparency, providing information about the chemistry behind their products on their official website.