Fanola is an Italian professional haircare brand that provides a wide range of salon-quality products designed for both professionals and consumers. Founded in 2004 by a group of entrepreneurs and hair scientists, the company built its brand around three core concepts:
color, creativity, and knowledge-sharing.

Company Profile

Origin:
Fanola is 100% Italian, with products conceptualized and manufactured in Italy.

Parent Company:
It is part of the AGF88 Holding group, a major player in the professional hair market with global distribution.

Mission:
The company’s goal is to offer effective, professional-grade hair care solutions that meet the diverse needs of clients while maintaining an accessible price point.

Values:
Fanola emphasizes inclusivity and individual self-expression, encouraging users to play with colors and shades without boundaries.

Key Products & Specializations
Fanola gained global recognition primarily for its “No Yellow” line, which became an internet sensation for its effectiveness in neutralizing unwanted brassy or yellow tones in blonde, bleached, and gray hair using strong violet pigments.

Beyond the No Yellow range, its extensive product portfolio addresses various hair concerns, including:

Color Care:
Products like “After Color” and “Color Locker” designed to maintain vibrant color and prevent fading.

Nourishment & Repair:
Lines such as “Nutri Care” and “Botugen” (Hair Botox) for dry, damaged, or severely ruined hair.

Styling:
A broad selection of styling products including gels, mousses, and heat protective sprays.

Specific Solutions:
Ranges like “No Orange” for brown hair, and “Smooth Care” for frizzy or curly hair.

Fanola positions itself as an unconventional, social-native brand that actively engages with its community through educational content and collaborations with hairstylists, helping to bridge the gap between professional and at-home hair care.