EUGENE PERMA is a French cosmetics company specializing in professional and consumer hair care and coloring products. Founded in 1918 by Eugène Sutter, the company is known for inventing the “Eugène permanent wave” (the perm) and has over a century of expertise in the beauty industry.

Company Overview

Origin and Status:
Originally an independent, owner-managed French company, it was acquired out of receivership in December 2023 by a consortium of three family beauty businesses: Superga Beauty, Naturopera, and Alfaparf. It now operates as a subsidiary of the international cosmetics group Alfaparf Milano.

Headquarters:
Gennevilliers, France.

Operations:
Products are designed in its Paris research and innovation laboratory and manufactured at a production plant in Reims, France. The company emphasizes a “Made in France” approach and is present in 56 countries.

Focus:
The company maintains a policy of exclusivity for professional lines within hair salons while also offering products for general consumers.
Products and Brands

EUGENE PERMA offers a wide array of hair products, including shampoos, conditioners, masks, styling gels, hair color, and permanent hair straightening systems. Their portfolio includes several distinct ranges:

Professional Lines:

Carmen:
An iconic range for permanent hair coloring.

Solaris:
A highly technical range of decolorization products for achieving various blonde shades.

Essentiel:
Performance-driven hair care treatments addressing specific hair issues.

Collection Nature:
Hair care and styling products with natural ingredients, some of which are Ecocert and Cosmébio certified organic.

The Artist/Blush:
Ranges dedicated to styling effects and temporary, non-damaging hair color.

Consumer Brands:

Pétrole Hahn:
A historic men’s hair brand acquired in 1998.

Kéranove, Biorène, EUGENE Color, Nat&Nove Bio:
Other brands available for general consumption.

Values and Commitments
The company values innovation, authenticity, and a commitment to sustainability. Their production site aims for zero waste into the environment and prioritizes the use of biodegradable and recyclable materials. They also collaborate closely with hairdressing professionals in the development and testing of products.