Eucerin is a globally leading dermo-cosmetic skincare brand that provides science-based products for various skin needs. It is a brand of the German multinational company Beiersdorf Global AG, which also owns other major brands like NIVEA and La Prairie.
Company Profile
Parent Company:
Beiersdorf Global AG, headquartered in Hamburg, Germany.
Focus:
Eucerin focuses on developing effective, highly tolerable, and clinically proven solutions for major skin concerns, working closely with dermatologists and pharmacists.
History:
The brand’s origins trace back to a pharmacy in Hamburg in the late 19th century. The foundational innovation, an emulsifying agent named “Eucerit,” was patented in 1900, laying the groundwork for stable water-in-oil emulsions and the future Beiersdorf company’s success.
Global Reach:
Eucerin products are available and recommended by pharmacists and dermatologists in more than 60 countries worldwide.
Key Offerings and Approach
Eucerin operates on a “dermo-cosmetic” approach, combining cosmetic care with dermatological science. Their product lines address specific issues such as:
– Dry and very dry skin (Urea-based products, Aquaporin Active range)
– Sensitive and redness-prone skin (pH5, UltraSENSITIVE, AntiREDNESS ranges)
– Aging skin and wrinkles (Hyaluron-Filler, Volume-Filler)
– Acne and blemished skin
– Sun protection
The brand is known for continuous innovation, with research and development at its core, aiming to create active ingredients and soothing formulas with high tolerability.