El Ganso is a Spanish fashion retailer that designs and manufactures apparel, footwear, and accessories for men, women, and children. Founded in Madrid in 2004 by brothers Clemente and Álvaro Cebrián, the brand is known for its original, preppy aesthetic with a cosmopolitan, “Londonian” flair.

Style and Mission:
The brand aims to offer stylish, casual, and high-quality fashion for “non-conformist” individuals seeking to express their own unique style. The look often blends preppy American, alternative Berlin, and English urban styles.

Manufacturing:
El Ganso designs its collections in Spain and emphasizes a “Made In Europe” approach, with over 80% of its collection made with sustainably sourced materials. Fabrics are often sourced from high-quality Italian mills.

Product Range:
The company offers a wide range of products including shirts, trousers, jackets, suits, shoes, and accessories.

Retail Presence:
The company grew from a domestic Spanish startup to an international business with stores in several countries across Europe and the Middle East, including cities like London, Paris, Milan, and Lisbon.

Marketing Approach:
The founders famously employed a non-traditional marketing strategy, believing that a well-made product was the best form of advertising, rather than relying heavily on traditional publicity or large-scale sponsorships.