Dove is a leading global personal care brand owned by the British consumer goods company, Unilever. The brand is known for its wide range of products including body washes, hair care, deodorants, and moisturizers, and for its purpose-driven “Campaign for Real Beauty”.
Company Profile

Parent Company:
Unilever

Founded:
Launched in the US in 1957

Global Presence:
Products are sold in more than 150 countries

Product Lines:
The brand offers products for women, men (Dove Men+Care), and babies (Baby Dove), across categories such as:
– Skin cleansing (beauty bars, body washes, facial cleansers)
– Skin care (lotions, moisturizers)
– Hair care (shampoos, conditioners, styling aids)
– Deodorants and antiperspirants
– Core Mission and Values

Dove’s mission is to make beauty a source of confidence, not anxiety, for women and girls everywhere. This is primarily driven by:

“Campaign for Real Beauty”:
Launched in 2004, this campaign disrupted traditional beauty advertising by featuring real women of diverse ages, shapes, and ethnicities, rather than professional models.

“No Digital Distortion” Mark:
Dove promises never to digitally alter the images of women in its ads and uses a specific mark to certify this commitment to authenticity. In 2024, the brand banned the use of AI-generated women in its advertisements to combat unrealistic beauty standards.

Dove Self-Esteem Project:
Founded in 2004, this initiative provides educational resources and workshops to help young people build body confidence and self-esteem. The project aims to reach a quarter of a billion young people globally by 2030.

Social Action:
Dove is involved in advocacy efforts like the CROWN Coalition, which works to advance legislation in the US against race-based hair discrimination.