Dodot is a major brand of baby products, primarily known for diapers and wipes, which operates predominantly in the Iberian Peninsula (Spain and Portugal). It is a brand of the globally recognized consumer goods corporation Procter & Gamble (P&G).

Company Overview

Ownership:
Dodot is a commercial brand owned by Procter & Gamble, the worldwide leader in baby and child-care products.

Primary Products:
The brand specializes in a range of baby hygiene products, including various lines of disposable diapers (such as Dodot Activity, Dodot Sensitive for newborns, and the basic Dodot Básico line) and baby wipes.

Market Position:
Dodot has historically held a dominant market share in the nappies, diapers, and pants category in Spain and Portugal, often considered the “premium” option in the market, similar to how Pampers (another P&G brand) is positioned elsewhere.

Innovation:
Dodot has been a pioneer in the Spanish market since launching its first disposable diaper in 1971 and has consistently introduced innovations such as super-absorbent layers, breathable covers, and dermatologically tested materials.

Parent Resources:
The company offers resources and tools for parents through its “Dodot VIP” app, including a loyalty program for earning points, information on baby care and development, and a “My Perfect Fit” tool to help parents choose the correct diaper size.
Key Features of Dodot Products

Skin Safety:
Products are dermatologically tested and typically contain 0% perfume, lotion, or bleach.

Performance:
Diapers are designed to offer up to 12 hours of dryness and protection, featuring anti-leak systems and air channels.

Sustainability:
Dodot is committed to sustainability, producing products with materials from well-managed sources and utilizing 100% renewable electricity.

Social Responsibility:
In Spain and Portugal, Dodot has a collaboration agreement with UNICEF to support children’s rights initiatives.