DEMAK UP is a well-known European brand that specializes in make-up removal and skincare cotton products. It is not an independent company, but a brand owned by the Swedish-based global hygiene and health company Essity Group.

Brand Focus and History

Pioneer in Cotton Science:
Demak’Up is recognized as a pioneer in developing products specifically for make-up removal. The brand claims to have invented the first dedicated cotton disc in 1978, which revolutionized how women cleanse their skin.

Product Range:
The product line primarily includes:
– Disposable cotton pads (discs, ovals, squares) in various formats (e.g., Expert for waterproof make-up, Sensitive for delicate skin).
– Make-up remover wipes adapted for different skin types.
– Reusable, washable organic cotton pads as a sustainable option.

Sustainability and French Know-How:
Demak’Up emphasizes its environmental commitments. The cotton products are manufactured in their factory in Hondouville, France, and utilize an innovative “hydro-bonding” process that intertwines fibers with high-pressure water jets, making them lint-free and strong. The brand now uses 100% unbleached cotton and incorporates post-consumer recycled materials in its packaging.

Mission:
The brand’s philosophy is that make-up removal and skin cleansing are crucial first steps to healthy skin, and they aim to make this routine effective, gentle, and pleasant.