BY TERRY Company Profile

BY TERRY

Company Overview
BY TERRY is a luxury cosmetics brand founded by Terry de Gunzburg, a renowned makeup artist and beauty expert. The brand is celebrated for its innovative approach to cosmetics, combining skincare benefits with high-performance makeup products. BY TERRY is recognized for its commitment to quality, elegance, and the philosophy of creating beauty essentials that enhance natural features rather than mask them. The product range is designed to cater to a diverse clientele, reflecting the cosmopolitan spirit of its founder and the timeless elegance that defines French beauty.

History
Founded in 2006, BY TERRY emerged from Terry de Gunzburg’s vision of creating luxury makeup that integrates skincare. Having worked for major brands and celebrity clients, de Gunzburg utilized her expertise to launch a line of products that embody her passion for beauty and creativity. The brand gained immediate recognition for its flagship product, the Touche Veloutée, a highlighter that offers a radiant finish. Over the years, BY TERRY has expanded its offerings and established a significant presence in the global beauty market.

Product Range
BY TERRY offers a comprehensive range of cosmetics and skincare products, including:

Foundations and Primers
Face and Eye Makeup
Lipsticks and Glosses
Luxury Skincare Products
Makeup Brushes and Tools

Each product combines high-quality ingredients with cutting-edge formulations, ensuring optimal performance and a luxurious experience.

Innovation and Technology
BY TERRY is at the forefront of cosmetic innovation, continuously researching and developing advanced formulations that meet the needs of modern consumers. The brand emphasizes the integration of skincare ingredients in its makeup products, providing benefits such as hydration, anti-aging, and sun protection. This fusion of makeup and skincare technology is a cornerstone of the BY TERRY philosophy, promoting makeup that is not only aesthetically pleasing but also beneficial for the skin.

Market Presence
BY TERRY has established a strong international presence, available in high-end department stores, specialty beauty retailers, and online platforms across the globe. The brand caters to a diverse clientele, from makeup enthusiasts to professional artists, serving markets in Europe, North America, Asia, and the Middle East. BY TERRY’s products are often featured in luxury beauty outlets and prestigious beauty awards, further solidifying its reputation in the competitive beauty sector.

Commitment
The commitment of BY TERRY to craftsmanship and quality is reflected in every aspect of the brand. Terry de Gunzburg’s dedication to creating products that empower individuals to express their unique beauty is fundamental to the brand’s ethos. The company prioritizes customer satisfaction and continually seeks feedback to enhance its offerings, ensuring that each product meets the highest standards.

Sustainability Efforts
Recognizing the importance of sustainability in the beauty industry, BY TERRY is actively working to implement eco-friendly practices. The brand aims to reduce its environmental impact through responsible sourcing of ingredients, reducing packaging waste, and supporting sustainable initiatives. BY TERRY is committed to transparency and strives to offer consumers information regarding the origin and sustainability of its products.

Conclusion
BY TERRY stands out as a beacon of luxury, innovation, and elegance in the beauty industry. With its unique blend of makeup and skincare, the brand has successfully captured the essence of modern femininity and sophistication. As it continues to expand its product offerings and deepen its commitment to sustainability, BY TERRY is poised to remain a significant player in the global beauty market, appealing to those who seek high-quality, luxurious products that enhance their natural beauty.