Badedas is a brand of premium personal care products, including shower gels and bubble baths, owned by the global consumer goods company Unilever.

Company Overview

Parent Company:
Unilever.

Origin:
The brand was originally created in Germany in the late 1950s/1960s.

Core Philosophy:
Badedas positions its products as an “everyday luxury,” aiming to transform routine bathing into a spa-like, indulgent experience.
Product Description

Badedas is primarily known for its distinctive and concentrated formulas:

Key Ingredient:
Products are famously enriched with natural plant extracts, most notably horse chestnut extract (Aesculus Hippocastanum), which is known for its skin-soothing and revitalizing properties.

Signature Fragrance:
The brand is associated with an iconic, invigorating, and fresh “woodsy” or “forest-fresh” scent, combining notes of cedarwood, pine, basil, and light patchouli.

Product Range:
While famous for its original concentrated Bath Gelee (bubble bath), the range has expanded to include shower gels and multi-use 3-in-1 products (shower gel, shampoo, and conditioner).

Target Audience:
The products are formulated for adult use.

The brand gained significant popularity in the UK during the 1970s and 80s, partly due to its memorable tagline:
“Things happen after a Badedas Bath”.