“AS I AM” is a prominent hair care brand that specializes in products for natural, curly, and textured hair, founded by chief chemist Dr. Ali N. Syed in 2011. The company is 100% Black-Owned (POC Owned) and family-operated, committed to providing high-quality, scientifically-backed products for at-home hair care.

Company Overview

Specialization:
As I Am focuses exclusively on the needs of naturally curly, coily, and textured hair types, offering products designed to hydrate, define curls, and manage frizz.

Founder & Expertise:
The brand’s products are formulated by Dr. Ali N. Syed, a master hair care chemist with over 45 patents in textured hair care research.

Ingredients:
The formulas are infused with natural and organic ingredients like coconut oil, shea butter, and royal jelly, and are free from sulfates, parabens, and silicones.

Mission:
The company’s driving principle is “The Science of Haircare,” combining nature’s botanicals with a scientifically advanced approach to deliver effective, uncompromising performance to its customers.

Social Impact:
As I Am automatically donates $1 from every unit sold daily to various worldwide causes focused on growth, education, justice, and prosperity.

Availability:
Products are widely available at major retailers worldwide, including Target, Walgreens, and Sally Beauty Supply, and through their official website.