Armaf is a prominent fragrance brand from the United Arab Emirates (UAE), established in 2010 as the flagship brand of Sterling Parfums Industries LLC. The company is known for creating high-quality, luxurious perfumes at an accessible price point, combining Middle Eastern perfumery traditions with contemporary French sensibilities.

Company Profile

Parent Company:
Sterling Parfums Industries LLC, which is part of the broader Fakhruddin Holdings group.

Founding Year:
Armaf was launched in 2010, building on its parent company’s experience which began in 1998.

Global Reach:
The brand has a significant global presence, with products available in over 132 countries through major retailers like Sephora, Harrods, and Harvey Nichols.

Production Capacity:
Sterling Parfums operates large-scale, state-of-the-art production facilities, manufacturing around 250,000 pieces daily.

Brand Philosophy and Products
Armaf’s mission is to offer high-quality, sophisticated fragrances that redefine luxury through style and innovation, while remaining affordable for a wide audience.

Product Range:
Armaf offers an extensive collection of fragrances for men, women, and unisex preferences, including perfumes, body sprays, deodorants, and home fragrances. In 2023, the company also expanded into color cosmetics with Armaf Beauté.

Notable Collections:
The brand is widely recognized for its “Club de Nuit” series, particularly the Club de Nuit Intense Man fragrance, which has won industry awards like “Consumer Fragrance of the Year”.

Collaborations:
Armaf partners with acclaimed international perfumers, including Christian Provenzano, Quentin Bisch, and Mathieu Nardin, to create its diverse scent profiles.