Ardell is a leading global beauty brand, primarily known as the world’s top provider of false eyelashes and related accessories, including lash adhesives and brow products. The company was founded in Los Angeles in 1971 by Arnold and Sydell Miller, and its core mission is to help women enhance their eyes to look and feel beautiful.

Specialization
Ardell offers the largest selection of high-quality, easy-to-use faux eyelashes in various styles, from natural to dramatic, including their iconic Wispies™ and Demi Wispies™ ranges. The product lines have expanded to also include a full range of cosmetics like makeup for face, eyes, and nails.

Target Audience
Their products are widely used and loved by everyday beauty enthusiasts, professional makeup artists, and celebrities worldwide.

Ownership
Originally a private company, Ardell was acquired in 1980 by American International Industries (A.I.I.), a major beauty company that also owns other brands like China Glaze and Body Drench.

Innovation
The brand is recognized for its innovation in the beauty industry, focusing on quality, comfort, and developing new technologies like undetectable UnderLashes and latex/formaldehyde-free adhesives.

Ethos
Many of Ardell’s products are vegan and cruelty-free, aligning with modern beauty trends and animal welfare concerns.