Aquolina is an Italian cosmetics and fragrance brand that is a branch of the larger Italian company Selectiva SpA, which itself is part of the extensive Paglieri group.
Company Profile

Established:
The Aquolina brand was established in the early 2000s, with its first major fragrance launch in 2003.

Specialty:
The brand is known for being a leader in the “gourmand” body care and fragrance sector, introducing the concept of sweet, edible-smelling scents into daily beauty routines.

Target Audience:
Aquolina’s products are generally aimed at the youth market and individuals who enjoy playful, sweet, and unique fragrances.

Flagship Product:
Their most famous and best-selling product is the perfume Pink Sugar, a sweet fragrance with notes of cotton candy, vanilla, and caramel, launched in 2003 and available in various versions.

Product Range:
Beyond perfumes (for both women and men), Aquolina offers a range of complementary body care products, including body mists, shower gels, and lotions, known for their distinctive and long-lasting scents.

Core Values:
The company emphasizes passion, quality ingredients, originality, and creating products that make the daily beauty routine a playful and unique experience.

Aquolina transforms everyday body care into a sensory experience, focusing on delicious, “mouthwatering” (the literal Italian meaning of “aquolina”) fragrances that leave a memorable and sweet trail.