American Crew is a global leader and pioneer in men’s professional grooming, recognized as the world’s number-one premium men’s hair brand.

Company Overview

Foundation and Mission:
Founded in 1994 by stylist David Raccuglia, American Crew identified and filled a gap in the market for styling products and grooming practices made specifically for men. The brand’s ongoing mission is to elevate men’s style and enhance their personal image by providing high-performance, salon-quality products and education.

Industry Position:
It is a landmark in the men’s grooming industry, with products distributed in over 30,000 salons, barbershops, and authorized retailers across 50 countries.

Focus:
The company is dedicated to providing barbers, stylists, and men with the tools needed to create stylish, masculine looks every day, combining function, innovation, and effortless style.
Product Offerings

American Crew offers a comprehensive portfolio designed to meet all of a man’s grooming needs, including:

Hair Care & Styling:
Shampoos, conditioners, and a wide range of styling products with various holds and finishes, such as pomades, fiber, molding clay, and grooming creams.

Body & Skin Care:
Body washes, lotions, and facial cleansers.

Shave & Beard Care:
Shaving creams, oils, and aftershave balms, as well as specific beard maintenance items like beard balm and serum.

Fragrance:
The brand also offers cologne and fragrances.

Brand Philosophy and Initiatives
The brand defines men’s style and grooming trends through a commitment to quality and education. In 2024, American Crew launched a new brand expression called “CAMPUS,” which acts as a lifestyle destination and a digital hub for interactive learning, tutorials, and grooming tips to empower men to elevate their grooming skills.