Ambi Pur is a Spanish brand of air fresheners and odor eliminators that is owned by the multinational consumer goods corporation Procter & Gamble (P&G). It offers a variety of home and car care products designed to eliminate odors rather than just mask them.

Company Overview

Owner:
Procter & Gamble (P&G).

Headquarters (P&G):
Cincinnati, Ohio, USA.

Introduced:
The Ambi Pur brand was first launched in Spain in 1958 by Cruz Verde.

Acquisition:
P&G acquired the global Ambi Pur business from the Sara Lee Corporation in 2010 for €320 million (approximately $470 million).

Global Presence:
The brand is sold worldwide, with a particularly strong presence in Europe and Asia.
Products and Technology

Ambi Pur is known for its history of innovation in the air care category, having pioneered several product formats. Key product lines include:
– Plug-in liquid air fresheners.
– Aerosol sprays (including “Air Effects” which are water-based and non-flammable).
– Car air fresheners (clips and diffusers).
– Toilet rim blocks and cleaning gels.
– Disinfectant sprays that kill 99.9% of germs.

The products utilize “Odourclear” or “Odor Stop Technology” to actively eliminate tough, lingering odors such as those from pets, food, or smoke, leaving a fresh scent in the environment. In many non-English speaking countries, Ambi Pur products are sold alongside or in conjunction with the P&G brand Febreze.