Alyssa Ashley is a fragrance and personal care brand founded in the United States in the late 1960s by artist Enrico Donati. The brand is part of the Perris Group and is known for creating the popular, iconic Musk Oil fragrance.

Company Overview

Origin and Inspiration:
The brand was born from the intersection of figurative art and perfumery, inspired by Donati’s youngest daughter, whom he nicknamed “Alyssa Ashley”. It was established during the “hippie era” with a philosophy emphasizing individuality, freedom, and self-expression.

Products:
The company primarily offers a range of fragrances (eau de toilette, perfume oils) and complementary body care products, including lotions, shower gels, and deodorants.

Parent Company:
Alyssa Ashley is a brand under the Perris Group, a global enterprise that acquired control of the historic French fragrance house Houbigant.

Signature Scent:
Its most famous product is “Musk” (originally “Musk par Houbigant”), a sensual, unisex scent first released as an oil in 1968 that achieved cult classic status and remains popular today. The original natural musk ingredient has since been replaced with high-quality synthetics due to ethical considerations.

The brand aims to provide “artistic perfumery” in the commercial market, with a focus on creating unique scents that tell a story and resonate with the wearer’s personality. Products are sold globally, including in the US, Canada, and Europe.