Alpecin is a German brand of men’s hair care products that specializes in solutions for hereditary hair loss and scalp problems. It is a sub-brand of the fourth-generation, family-owned Dr. Wolff Group, based in Bielefeld, Germany, which has over a century of expertise in hair and scalp research.

Company Overview

Parent Company:
Dr. Wolff Group (Dr. Kurt Wolff GmbH & Co. KG)

Headquarters:
Bielefeld, Germany

Founded:
The Alpecin brand was established in 1930.

Focus:
Alpecin products are specifically developed for men’s needs, focusing on problems like hair loss, dandruff, and sensitive scalps.

Global Presence:
The brand is trusted by millions of men in over 60 countries.
Key Product and Technology

The central innovation of the Alpecin brand is its proprietary caffeine complex:

Mechanism:
The active ingredient, caffeine, works to counteract the negative influence of testosterone on the hair roots, which is the primary cause of hereditary hair loss.

Effectiveness:
Once applied, the caffeine remains detectable in the hair follicle for up to 24 hours, where it supports hair root activity and helps prevent hair loss.

Product Range:
Products include caffeine shampoos (e.g., C1 Caffeine Shampoo, Double-Effect Caffeine Shampoo for dandruff and hair loss), caffeine liquids, and Grey Attack Caffeine & Color Shampoo.

Alpecin is also well-known for its prominent sports marketing, particularly in professional cycling, where it sponsors the Alpecin–Deceuninck UCI WorldTeam.