Albal® is a prominent European brand of household products designed to simplify everyday domestic tasks, and is a wholly-owned subsidiary of the German Melitta Group.

Company Structure and History

Ownership:
Albal® is a core brand within Cofresco, which has been a 100% subsidiary of the Melitta Group since 2014. The Melitta Group, founded in 1908 by the inventor of the coffee filter, Melitta Bentz, is a family business.

Founding:
The Albal® brand itself was launched in 1965.

Mission:
Albal®’s philosophy is to “facilitate the lives of consumers and preserve food” by offering high-quality, innovative products that are reliable and save time and energy.

Products and Market Presence

Product Range:
The brand offers a wide range of solutions for food management (cooking, fresh-keeping, baking, freezing) and waste management. Specific products include:

Aluminum foil:
Known for being extra strong and often featuring a double honeycomb structure.
Plastic wrap/cling film.

Baking paper:
Features a non-stick silicone coating and is made from FSC-certified pulp.

Freezer bags:
Often include a zipper closure for airtight sealing.
Disposable aluminum trays.

Rubbish bags:
The “Albal Handy Bag” range includes heavy-duty and perfumed options.

Key Markets:
Albal® is the market leader in France and Spain for many of its product categories, and is also available in Portugal. The brand also has a professional line, “Albal® Professional”, for the catering segment in these same countries.

Brand Identity:
In France, the brand is associated with the well-known slogan “Des idées pour vous aider” (Ideas that will help you).