Al Wataniah Perfumes is a prestigious fragrance brand from the United Arab Emirates known for blending traditional Middle Eastern scents with modern elegance to create luxurious, long-lasting perfumes. The brand is part of the ABC Fragrances group and was founded in Dubai in 2012 (or 2019, depending on the source).

Brand Identity & Philosophy

Origin and Heritage:
The name “Al Wataniah” means “my country,” reflecting a deep connection to the rich cultural heritage and patriotism of the Arabian Peninsula. The brand aims to capture the soul of the UAE through its luxurious creations.

Fusion of Styles:
The company’s philosophy centers on bridging traditional Arabic perfumery (featuring notes like oud, musk, and amber) with the refined sophistication of classic French artistry and modern trends.

Luxury and Quality:
Al Wataniah is known for using high-quality, premium ingredients to create intense and captivating aromas with exceptional longevity and strong sillage. The fragrances are housed in elegant, intricate bottles that reflect the brand’s commitment to luxury.

Global Recognition:
The brand has achieved international recognition; its fragrance Qasr Al Watan won the Cosmoprof Award for Best New Fragrance in 2023. It is sold in over 80 countries.

Product Collections and Notable Fragrances

Al Wataniah offers a diverse portfolio of over 40 unique scents for women, men, and as unisex creations, organized into different collections:

Classic Collection:
Features timeless, elegant perfumes designed for daily wear.

Eternal Collection:
Comprises bold, mysterious, and long-lasting scents.

Niche Collection:
Offers rare, complex blends for fragrance connoisseurs.

Notable products include:

Qasr Al Watan:
An award-winning elegant, spicy-woody scent.

Kayaan Classic:
A timeless, fresh-woody masculine fragrance with notes of bergamot, iris, and vanilla.

Durrat Al Aroos:
An oriental fragrance for women launched in 2022, featuring notes of white musk, vanilla, and guaiac wood.

Sabah Al Ward:
An Eau de Parfum known for its delicate floral and sensual Oriental accords.