Air Wick is a leading international brand of air fresheners and home fragrance products, founded in the United States in 1943. It is currently owned by the British multinational consumer goods company Reckitt (officially Reckitt Benckiser Group PLC), which acquired the brand and other product lines in a deal that closed in 2025.

Company Overview

Parent Company:
Reckitt.

Industry:
Consumer Goods, specifically health and hygiene products.

Mission:
To bring authentic, nature-inspired fragrance experiences into millions of homes, helping consumers create a fresh, inviting environment that reflects their personality.

Global Reach:
Air Wick products are sold in more than 60 countries worldwide.
Products and Offerings

Air Wick offers a wide range of home fragrance solutions designed to provide continuous scent and neutralize odors. Its portfolio of products includes:
– Plug-in scented oils
– Automatic room sprays (Freshmatic®)
– Essential Mist® diffusers (which transform natural essential oils into mist)
– Scented candles
– Traditional room sprays and aerosols
– Gels and portable air fresheners (like Stick Ups®)

The fragrances are diverse, ranging from floral and fruity to fresh linen and citrus, often infused with 100% natural essential oils.
Brand Values and Initiatives

Air Wick emphasizes a connection to nature and a commitment to sustainability.

Nature-Crafted Fragrances:
The company focuses on sourcing natural ingredients and using authentic, true-to-nature scents.

Environmental Partnerships:
Through its Botanica by Air Wick range, the brand has partnered with organizations like the WWF (World Wide Fund for Nature) in various regions to help safeguard biodiversity and restore natural habitats like wildflower meadows.

Innovation:
Air Wick is a leader in air-care technology, designing innovative devices like the Essential Mist diffuser to improve the fragrance experience for consumers.