AGAVE HEALING OIL is a family-owned hair care brand founded by Fernando Romero that specializes in products utilizing natural agave extracts and other botanicals to smooth, hydrate, and restore hair. The brand is known for offering “100% Safer Salon Treatment” alternatives that are free of parabens, sulfates, and phthalates.

Company Background and Philosophy
The company is rooted in a family tradition from the lowlands of Acapulco, Mexico, where founder Fernando Romero learned to make natural beauty products from his grandmother. Today, his three sons operate the brand, bringing these traditional methods into modern hair care formulas.

The core philosophy of the brand emphasizes using natural ingredients to achieve healthy, hydrated hair, with a commitment to being animal cruelty-free.

Key Ingredients and Product Focus

The central ingredient in all products is the extract from Mexico’s Weber Blue Agave Plant. The products focus on the following benefits:

Moisture balance:
Agave’s amino sugars lock moisture inside the hair shaft, restoring and maintaining proper hydration.

Strength and elasticity:
The amino sugars form bonds with internal proteins to add strength and resilience, making hair appear strong and healthy.

Smoothing and shine:
The natural oil nourishes the outer cuticle layer of the hair, making it softer, smoother, and shinier, which helps manage frizzy hair.

Color vibrancy:
The formulas help to intensify and retain hair color, lengthening its life and vibrancy.
Products are further enriched with natural botanicals like coconut, vanilla, sunflower, and baobab seed oil. The company is based in Los Angeles, California, and is a BBB Accredited business.