4711 is a historic German fragrance brand primarily known for its classic product, 4711 Original Eau de Cologne. The brand is currently owned by the perfume company Mäurer & Wirtz, which acquired it in 2006 from Procter & Gamble.

Company Overview

Core Product:
The brand’s signature product is 4711 Original Eau de Cologne, a light, refreshing, and unisex fragrance with a secret formula that has remained virtually unchanged since the late 18th century.

History:
The company traces its origins to 1792 in Cologne, Germany, when Wilhelm Mülhens reportedly received the secret recipe for a “miracle water” (aqua mirabilis). The number “4711” comes from the house number assigned to the building in Glockengasse during the French occupation of Cologne in 1794. It was originally marketed as a medicinal product for both internal and external use before transitioning to solely a fragrance in 1810 to avoid disclosing its ingredients under Napoleonic decree.

Current Ownership:
Since 2006, 4711 has been part of the Mäurer & Wirtz portfolio, a subsidiary of the Dalli Group. Mäurer & Wirtz has worked to modernize the brand’s image and expand its product lines.

Product Range:
In addition to the classic Original Eau de Cologne, the company offers other collections such as 4711 Acqua Colonia, 4711 Remix, and the 4711 Acqua Colonia Collection Absolue, featuring diverse scent profiles and modern interpretations.

Flagship Location:
The historic 4711 House of Fragrances is located at Glockengasse 4 in Cologne and serves as a popular tourist attraction, museum, shop, and event venue, offering tours, fragrance seminars, and culinary experiences.