ARTDECO is a German cosmetics brand that specializes in providing high-quality, professional makeup and skincare products at "affordable luxury" price points. Founded in Munich in 1985 by Helmut Baurecht, it has become the market leader in the German selective makeup market and is sold in approximately 65 countries worldwide. Philosophy: ARTDECO is driven by individuality, inspiration, and a deep understanding of trends, with the mission of creating makeup that enhances self-confidence and brings out unique beauty. Product Range: The company offers a diverse selection of decorative cosmetics, including eyeshadows, lipsticks, foundations, and nail polishes, along with skincare and accessories. Innovation: ARTDECO is particularly renowned for being the inventor of the refillable beauty box system, which allows customers to customize their palettes and reduce waste. Sustainability: The brand is committed to sustainability, emphasizing cruelty-free practices (in accordance with EU law), refillable products, and a "Green Couture" collection made with natural ingredients. They also compensate for corporate emissions to be climate-neutral. Structure: Originally a family-run business, the ARTDECO Cosmetics Group was acquired by the Sodalis Group in May 2024 and operates three distinct brands: ARTDECO, Make up Factory, and ANNY (a nail brand).