Lancastergolden Lift Serum 30ml

Lancaster Beauty, established in Monaco in 1946 by Georges Wurz and biochemist Dr. Eugene Frezzati, is a pioneer in regenerative skincare and sun protection. The brand operates as part of the prestige portfolio of the global beauty conglomerate Coty Inc., which acquired the brand as part of a larger strategy to double its skincare sales. Core Identity and Heritage Monégasque Heritage: The brand is deeply inspired by its origins on the French Riviera. Its high-quality products earned the trust of the royal family, leading to its appointment as the official supplier to Her Serene Highness Grace of Monaco (Grace Kelly) in the 1960s. "Repair & Protect" Ethos: Lancaster's philosophy is rooted in two core scientific discoveries: that skin has a natural ability to self-repair and that effective protection is crucial to this process. This has led to its current "Repair is Our DNA" tagline. Innovation: The company has a history of innovation, being among the first to use and patent active ingredients such as cellular extracts, remodelling retinol, revitalizing oxygen, and repairing skin enzymes in its formulas. Products and Focus Lancaster offers a comprehensive range of premium skin and sun care products, primarily focused on anti-aging and protection against photoaging (skin aging caused by sun exposure). Key product lines include: Sun Protection: They were pioneers in UV skin protection in the 1970s and continue to offer award-winning sun care products that use patented "Full Light Technology" to defend against UVA/UVB and infrared rays. Skincare: The brand features several skincare lines like "365 Skin Repair" and "Golden Lift" that target signs of aging, wrinkles, and dark spots. Tanning: Products like the "Golden Tan Maximizer After Sun Lotion" are designed to prolong a tan for up to one month while calming sun-exposed skin. Ownership and Market Presence Parent Company: Lancaster Beauty is a brand under the ownership of Coty Inc., a major global beauty company with annual sales of approximately $5.55 billion in 2023. Global Reach: While widely available in Europe through retailers like Selfridges and Boots, Coty has strategic plans to expand the brand's market share in China, the wider Asia-Pacific region, and Latin America. Sustainability: The brand has moved towards greater sustainability, with some product lines, like the Sun Sensitive collection, receiving the C2C Certified Material Health Certificate.