Kream Bahama Mama Two-Phase Conditioner 200ml

KREAM is a South Korean online resale marketplace that specializes in the buying, selling, and trading of limited-edition and luxury goods such as sneakers, streetwear, apparel, watches, jewelry, and electronics. The platform, founded in 2020 and a subsidiary of Naver, primarily targets the MZ generation (millennials and Gen Z fashion enthusiasts). Company Profile and Business Model Platform Functionality: KREAM operates using a bid-ask model with dynamic pricing, similar to a stock market for goods. This system allows for anonymous, secure transactions. Authenticity Guarantee: A core feature of KREAM is its rigorous, expert authentication process. Every product sold is thoroughly inspected to combat counterfeit goods and build user trust, a critical aspect of the luxury resale market. Product Categories: While initially known for sneakers and streetwear (the "KICKS" section), the platform has expanded to include a wide range of luxury and multi-category items. User Engagement: The platform fosters a vibrant community through user-generated short-form content (UGC), where users can share their outfits and style trends. International Presence: KREAM is expanding globally; it integrated with SODA Inc., which operates Japan's largest limited-edition trading platform, to strengthen its presence in Asia. Key Details Headquarters: Seongnam-si, Gyeonggi-do, South Korea. Founded: 2020. Funding: KREAM has raised significant funding, with investors including Altos Ventures, Samsung, and Mirae Asset, reaching a valuation of approximately $780 million. CEO: Kim Chang-wook.