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Nutribén is a brand specializing in infant nutrition products for babies and children up to five years old, owned by the family-owned Grupo Alter, a pioneer in the Spanish dietetics market. The company is known for applying strict quality controls and innovation rooted in pharmaceutical standards to its entire product range. Company Overview Ownership: Nutribén is a brand that belongs to the Grupo Alter, a diversified Spanish business group with over 60 years of experience in the health market. Headquarters/Operations: The company operates modern production facilities, including an infant formulas factory in Madrid, Spain. The international arm, Nutribén International, has a presence in 24 countries across four continents. Mission: Its mission is to meet the feeding needs of babies from birth to age five with a full range of high-quality, safe products, ensuring optimal growth through a balanced and varied diet. Values: Core values include a strong emphasis on quality, safety, innovation, and service. The production processes often exceed standard infant feeding legislation by complying with stricter pharmaceutical legislation. Sales Model: Products are primarily sold through pharmacies and recommended by pediatric doctors, maintaining a premium brand profile. Product Range Nutribén offers a comprehensive array of products designed for different stages of a baby's development, all produced with high-quality ingredients and subject to rigorous controls. Infant Formulas: A wide range of powder milk formulas, including regular formulas and special formulas for specific dietary needs (e.g., lactose-free, anti-reflux, hypoallergenic). The first infant powder milk product, NATAL, was introduced in 1985. Cereals: Instant cereals are available in various multi-grain and flavor options, made using a natural thermal hydrolysis process that preserves flavor and aids digestion without excessive sugar production. Potitos® (Baby Food Jars): Jars of baby food and purées with balanced nutrient profiles, available in various traditional recipes, meals, and snack options. The range includes Ecopotitos® made with organic ingredients. Juices and Infusions: A selection of fruit juices and specialized baby teas (Alivit®).