PhytoDouceur Softness Conditioner 175ml/5.91oz

PHYTO PARIS is a pioneering French hair care brand founded by celebrity hairstylist Patrick Alès in 1969, known for using high concentrations of plant extracts in its formulas. The company's core philosophy, "Phytothérathrie," is the treatment of hair through plants, focusing on the belief that beautiful hair starts with a healthy scalp. Company Background and History Founder and Inception: Patrick Alès, a renowned Parisian hairstylist in the 1950s, noticed the damage caused by chemical-laden products to both hairdressers' hands and clients' hair. This inspired him to explore botanical solutions, leading to his first plant-based products, Huile d'Alès and Phyto 7, presented in 1965 at his salon near the Champs Élysées. Establishment: The brand PHYTO PARIS was officially established in 1969 with the creation of Laboratoires Phytosolba, a dedicated laboratory to produce plant-based hair care products on a larger scale. Parent Company: PHYTO is a brand under the Alès Groupe, a private cosmetics and fragrances company that also previously included brands like Lierac and Caron. Global Presence: The brand is sold worldwide and has been popular with A-list clientele since its early days, including Brigitte Bardot, Catherine Deneuve, and Jacqueline Kennedy Onassis, which helped accelerate its international recognition. Philosophy and Product Focus Plant-Based Focus: PHYTO products generally contain very high percentages of natural ingredients (around 95% natural overall). They replace water in their formulas with active botanical extractions to maximize efficacy. Scientific Approach: The company operates the PHYTO Laboratories, which employs a team of doctors, pharmacologists, botanists, and biochemists to identify active plant extracts and validate their work through rigorous scientific and clinical testing (collaborating with research centers like Saint-Louis Hospital in Paris). Avoidance of Harsh Chemicals: PHYTO formulates its products without chemical substances like parabens, silicones, mineral oils, and synthetic alcohols. For example, they use beetroot alcohol in hairsprays as a less drying alternative to synthetic alcohol. Sustainability: The company is committed to sustainability, using recyclable glass and aluminum packaging to minimize the use of preservatives. It also partners with environmental initiatives, such as the "1% for the Planet" program.