PICU BABY is a brand of high-quality hygiene and skincare products for babies and children, well-known in Spain and Portugal for its distinctive, soft, and long-lasting fragrance. The products are formulated for sensitive skin and sold primarily in pharmacies. Company Overview Origin and Presence: The brand originates from Extremadura, the heart of the Iberian Peninsula, and has a significant presence in numerous pharmacies across Spain and Portugal. Mission: Its commitment is to provide families with safe, gentle, and effective baby care products, combining high quality with unique aromas to turn daily hygiene routines into pleasant experiences. Quality and Safety: Each product is developed following strict pharmaceutical standards and undergoes rigorous quality controls. The formulas are designed for maximum gentleness, often hypoallergenic and free of harsh ingredients like parabens or alcohol, making them suitable for all skin types, including the most sensitive ones. Target Audience: While designed for babies and children (often recommended for ages 0 to 9 years), the products' pleasant scent and quality have made them popular for the whole family. Product Lines PICU BABY offers a wide range of products, all based around its popular, characteristic fragrance. Key product types include: Colognes/Fragrances: The brand's signature item is a soft, fresh, low-alcohol or alcohol-free cologne spray that provides a delicate, long-lasting scent without irritating sensitive skin. Body Lotions/Milks: These lotions, such as the PICU Baby Infantil Body Milk, are light, quickly absorbed, and enriched with ingredients like dexpanthenol, urea, glycerin, allantoin, aloe vera, and calendula oil to soothe and deeply moisturize the skin. Gels and Shampoos: The range includes gentle bath gels and shampoos designed to clean without causing irritation, maintaining the skin's natural balance. Protective Creams: Products like the PICU Baby Balsam Cream contain zinc oxide to create a protective barrier, preventing skin irritation and hydrating the delicate nappy area. Sunscreens: The brand also offers high SPF sun protection (SPF 50+) for babies and sensitive skin, which are water-resistant and paraben-free. Body Oils: Nourishing options like the Infant Body Oil are formulated with almond oil, chamomile, vitamin E, and calendula, ideal for baby massages and preventing skin dryness. The company's focus is on creating products that combine the efficacy expected of pharmacy-grade items with a unique, comforting sensory experience for families.

Real Brands. Real Beauty.

Declaration of Authenticity

At Rosera, we are committed to offering only 100% authentic and genuine products. All items available on our website are sourced exclusively from trusted European suppliers and represent original brand merchandise.

Each product we sell carries a valid European Article Number (EAN), which serves as a unique identifier confirming its authenticity and traceability within the European market.

We stand firmly against counterfeit goods and guarantee that every item you purchase from us is brand new, original, and fully compliant with European quality standards.

If you have any questions about product authenticity or sourcing, please don't hesitate to contact our customer support team.

Sold out