Aveda Corporation is a global cosmetics company and a certified B Corporation that manufactures high-performance, plant-based hair care, skin care, body care, and cosmetic products. Founded in 1978 by Horst Rechelbacher, the company has been a subsidiary of The Estée Lauder Companies Inc. since 1997. Company Profile Headquarters: Blaine, Minnesota, U.S.. Parent Company: The Estée Lauder Companies Inc.. Mission: "To care for the world we live in, from the products we make to the ways in which we give back to society". Products: Aveda creates vegan, Leaping Bunny approved formulas for hair, skin, and body, with products rooted in nature and inspired by Ayurveda, the ancient holistic healing art of India. Network: Products are available in over 45 markets worldwide through freestanding stores, partner salons, specialty retailers, and online, with a network of over 9,000 salons and spas globally. The company also operates Aveda Institutes, which are schools for aspiring beauty professionals. Key Commitments and Environmental Responsibility Aveda is a pioneer in environmental responsibility within the beauty industry. Its sustainability initiatives include: Vegan & Cruelty-Free: All products have been 100% vegan since January 1, 2021, and the brand is Leaping Bunny approved, meaning it does not test on animals. Sustainable Manufacturing: The primary manufacturing facility uses 100% wind and solar power and has achieved Zero Industrial Waste to Landfill status. Recycled Packaging: Aveda was the first beauty company to use 100% post-consumer recycled (PCR) materials in its plastic bottles and jars. Responsible Sourcing: The company establishes long-term, fair-trade partnerships with communities around the world to source ingredients sustainably (e.g., organic farms in India, community partnerships in Nepal and the Amazon). Philanthropy: Through its annual "Earth Month" campaign and other initiatives, Aveda has raised over $72 million for clean water projects and environmental causes since 1999.