Orofluido is a luxury hair and body care brand that operates as a specialized offshoot of Revlon Professional. The brand focuses on "The Original Mindful Ritual," combining ancient beauty traditions with high-performance modern formulas to provide a holistic wellness experience from head to toe.
Brand Philosophy and Heritage
Orofluido's identity is rooted in rediscovering ancient beauty secrets and rituals from various civilizations:
Ancient Traditions:
Products are inspired by methods used by Berber women in Morocco, Queen Cleopatra in Egypt, and ancient Phoenicians.
Mindful Beauty:
The brand positions itself as a wellness journey, inviting users to slow down, reconnect with themselves, and enjoy highly sensorial textures and fragrances.
Ethical Sourcing:
A core pillar of the brand is its use of organic, fair-trade, and cold-pressed argan oil, which is present in all products in the current range.
Core Ingredients:
The "Liquid Gold" Trio
The brand's signature formulas traditionally center around three precious natural oils:
Argan Oil:
Known as "liquid gold from the desert," it is rich in Vitamin E and essential fatty acids, helping to strengthen hair and provide a silky finish.
Cyperus (Tiger Almond) Oil:
Inspired by Cleopatra, this oil contains fatty acids and tocopherols that protect against free radicals and leave hair soft and manageable.
Linseed (Flax) Oil:
Used by ancient Egyptians and Phoenicians, it seals and smooths the hair cuticle to provide instant, eye-catching shine.
Product Portfolio
Orofluido offers a range of vegan products designed for all hair types, particularly dry or damaged hair:
Orofluido Original Elixir:
The brand's iconic golden hair oil that reduces breakage by up to 98% from brushing while adding shine and reducing frizz.
Radiance Range:
Includes the Radiance Argan Shampoo, Conditioner, and Mask, all designed to moisturize and restore hair's natural beauty.
Body Care:
The Moisturizing Body Cream extends the ritual to skin care, offering deep hydration and a radiant glow.
Specialty Products:
Includes Heat Protector Spray for styling and the Asia Zen Control line, specifically formulated to combat frizz and humidity using tsubaki oil, bamboo, and rice oil.
Signature Fragrance
The brand is well-known for its distinctive amber and vanilla fragrance:
Head Notes:
Juicy bergamot and orange blossom.
Heart Notes:
A combination of resin, pepper, and cyclamen.
Base Notes:
Warm sandalwood and sweet vanilla.