DSQUARED2 is a high-end international fashion house founded in 1995 by Canadian twin brothers Dean and Dan Caten. The brand is known for its distinctive and alternative luxury style, which intelligently blends irreverent Canadian wit with refined Italian tailoring. The company's core philosophy is encapsulated by its motto: "Born in Canada, Made in Italy". This reflects the designers' heritage and professional journey, having moved from Toronto to Milan to launch their label after working for fashion houses like Versace and Diesel. Brand Identity and Products Dsquared2 is famous for creating a unique fusion of contrasts: sporty and glamorous, laidback and extravagant, masculine and feminine. Key aspects of their identity include: Signature Denim: The brand gained initial fame for its distressed, paint-stained, and uniquely treated jeans. Provocative Style: Collections often feature a sexy, bold, and energetic aesthetic, appealing to a wide audience including celebrities and streetwear enthusiasts. Wide Product Range: The brand has expanded from menswear to a full lifestyle range, including womenswear, accessories, childrenswear, footwear, eyewear, and fragrances. Theatrical Shows: Dsquared2 is known for its elaborate and high-energy fashion shows that often incorporate music and celebrity cameos.