Moschino Toy 2 Bubblegum Eau de Toilette Spray 50ml

Moschino is an iconic Italian luxury fashion house celebrated for its unconventional, bold, and playful designs that often challenge traditional fashion norms through wit and irony. Founded in Milan in 1983 by Franco Moschino, the brand is renowned for an "expressive style" marked by provocation and a sense of humor. It is currently a subsidiary of the Aeffe Group, which acquired the brand in 1999. Brand Identity and Philosophy Moschino's core mission is to disrupt traditional fashion by merging creativity, wit, and rebellion. Alternative Vision: The brand offers an alternative to the traditional fashion system, focusing on transforming existing elements rather than following ephemeral trends. Satirical Approach: Founder Franco Moschino was often called the "Jean-Paul Gaultier of Italian fashion," known for spoofing high-fashion classics. His designs featured ironic touches, such as a "Expensive Jacket" embroidered in gold or black denim miniskirts decorated with plastic fried eggs. Visual Style: Collections are characterized by vibrant colors, eccentric prints, and references to pop culture, such as cartoons or everyday objects. Product Offerings Moschino provides a comprehensive range of luxury goods across several categories: Ready-to-Wear: Clothing for women, men, and children. Accessories: This includes handbags, shoes, jewelry, watches, eyewear, belts, and scarves. Fragrances: The brand launched its first women's perfume in 1987 and continues to offer popular lines such as "Cheap and Chic," "Toy Boy," and "I Love Love". Diffusion Line: Love Moschino (originally Moschino Jeans) serves as a more affordable, casual streetwear line aimed at a younger market. History and Leadership Founder: Franco Moschino (1950–1994) began his career as an illustrator for magazines and worked with Gianni Versace from 1971 to 1977 before starting his own label. Ownership: The brand is part of the Aeffe Group, which also owns Alberta Ferretti and Pollini. In September 2024, Moschino's beauty and fragrance business was sold to Euroitalia for €98 million. Creative Direction: Adrian Appiolaza: Appointed in 2024 to helm the artistic vision. Jeremy Scott: Served as creative director for 10 years (2013–2023), known for his campy and kitschy-chic collections. Rossella Jardini: Led the brand following Franco Moschino's death in 1994 until 2013. Market and Target Audience Target Consumer: Typically men and women aged 18–45 who are bold, confident, and wish to make a statement. The flagship Moschino line targets luxury budgets and collectors, while Love Moschino caters to a younger, fashion-driven audience at a more accessible price point. Competitors: Top luxury competitors include Versace, Armani, Dolce & Gabbana, Fendi, and Miu Miu.