REGENERATE is a premium oral care brand owned by the global consumer goods company Unilever. The brand is specifically known for its innovative, science-backed products that focus on reversing the early stages of tooth enamel erosion. Brand Overview Ownership: Regenerate Enamel Science is a brand within the extensive portfolio of Unilever, a major multinational consumer goods company. Scientific Foundation: The product range is the result of over nine years of collaborative research between Unilever's scientists and experts from various international oral care centers and dental researchers. Target Audience: The brand targets a prestige audience with premium-priced products, aiming to address the common problem of enamel erosion caused by modern diets. Key Technology: NR-5™ The core of Regenerate's product line is its patented NR-5™ technology, a breakthrough inspired by bone repair science. Mechanism: The NR-5™ ingredients, calcium silicate and sodium phosphate, combine during brushing to form a fresh supply of the exact same mineral that natural tooth enamel is made of (hydroxyapatite). Efficacy: This unique, water-free formulation allows the ingredients to activate upon use, integrating onto the tooth surface to regenerate enamel mineral at a microscopic level and restore its micro-hardness. Clinical Claims: The company claims the system is clinically proven to regenerate up to 82% of enamel mineral after three days of combined use of the Advanced Toothpaste and Advanced Enamel Serum. Featured Products REGENERATE Enamel Science Advanced Toothpaste 75ml: This daily-use toothpaste helps to protect against cavities, restore natural whiteness, and strengthen teeth. Its dense formula and rich texture are due to the high concentration of active ingredients, providing a fresh mint sensation. REGENERATE Expert Mouth Bath Expert Foaming 50ml (presumably part of their overall line): This product (and others in the line, like the Boosting Serum) is designed to complement the toothpaste, with the serum specifically boosting the toothpaste's effectiveness by over 40%.