Fudge Professional is a dynamic, salon-quality hair care brand known for its bold, innovative products and a philosophy centered on creativity, self-expression, and "Fudging the Rules" of traditional hairstyling. Originally founded in Australia in 1991, the brand is now owned by the consumer products group PZ Cussons. Brand Philosophy and Heritage Fudge Professional combines a traditional hairdressing workshop with the energy and fun of experimentation, encouraging both stylists and consumers to explore their individuality. The brand's origin story involves its founder stepping in chewing gum in Sydney in the 90s, which sparked the idea for a strong yet flexible styling product, the iconic Fudge Hair Shaper. This spirit of unconventional thinking drives their approach to new products and campaign creation. Fudge targets products towards salon professionals who want high-performance, reliable formulas to meet clients' evolving needs and expectations. They have collaborated with notable names in fashion, music, and the arts. Product Range The Fudge Professional product line is extensive and caters to a variety of hair types and styling needs. Styling Products: This is a core part of their offering, including pastes, sprays, gels, mousses, and hairsprays designed for versatility and long-lasting hold. The Hair Shaper is a cult-favorite, semi-matte moulding cream that provides texture, volume, and definition without making hair hard. Hair Care: The range includes shampoos, conditioners, and intensive treatments like the Dynamite Treatment. Many care products feature advanced technologies such as Opti-PLEX™ Technology, which uses plant-based proteins to strengthen and repair hair damaged by bleaching and coloring. Hair Colour: Fudge offers a professional coloring range, including permanent and demi-permanent dyes, toners, and lightening agents. A standout product is their market-leading Clean Blonde Violet-Toning Shampoo, highly recommended by hairdressers for neutralizing unwanted yellow tones in blonde hair. Target Audience: The products are developed for salon professionals but are also available for consumers to use at home, allowing everyone to achieve salon-quality results. They cater to diverse hair types and offer specific solutions, such as the Cool Brunette shampoo with blue pigments to counteract red/orange tones in darker hair. Fudge Professional is committed to sustainability, striving for recyclable packaging and reduced plastic use. Many of their products are also sulfate and paraben-free, with a selection of vegan-friendly options available.